Website for Duffys of Ballybin
I retained AGRAND to help Duffys of Ballybin*, a provider of high-quality tourist and executive accommodation. The business faced a challenge, because the brand did not reflect the high quality of the service provided, which made it difficult to attract the desired market segment at the desired price.
AGRAND led a brand enhancement project, to provide the business with a logo; a high-quality web site; and e-commerce facilities. This led to less price resistance and more demand from the target market segments for the services provided. Over the three years since, the number of bookings has increased by 20% and the average amount charged per apartment has increased by 17%.
We found that Aga from AGRAND was a great listener and generated truly creative and practical web solutions for us. She carefully blended the design, technical, marketing and linguistic requirements of the project and did not rest until it was complete, on time and on budget. The information on the site is very clear and the site is very easy to update.
Therese Foster and Ciaran Buckley
Duffys of Ballybin
*The website has been delivered in 2011, the stats are from the following year.