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To highlight 2013 rugby matches of the GUINNESS Series (7, 14, 21 November 2013), Guinness launched a new app that rewards users for checking in to partner pubs across Ireland.
The rewards were: a free pint of Guinness, presenting Man of the Match, meeting an Irish rugby legend for a pint.
I designed all posters (6 sheet, 48 sheet), light-walkers, various animated online ads, LED displays at Aviva stadium and newspaper ads.
An Post Smart Marketing awards 2014:
Gold in Category: Smartest Advertising,
Gold in Category: Smartest Integrated Campaign.
Designed for ad agency Target McConnells.