The White Sheep of Car Finance – direct mail AGRAND designed and illustrated for Volkswagen Bank Ireland, while outsourced by a direct mail agency – DMCM.
This campaign positioned VW Bank as the white sheep in a flock of black sheep of banks offering punitive terms and rates for motor loans. VW Bank brought a 0% finance offer to market targeting existing VW finance customers to move them to 0% (when they purchased a new car). The 0% rate was an offer that couldn’t be beaten and the engaging creative ensured VW Banks offer would ‘stand out from the flock’ in challenging recipients not to let other banks ‘pull the wool over your eyes’ with their offers!
Gold winner at An Post Smart Marketing Awards 2014, in category Smartest Direct Mail (High Volume).
Silver winner at An Post Smart Marketing Awards 2014, in category Smartest Retention and Winback Strategy.
Bronze winner at An Post Smart Marketing Awards 2014, in category Smartest Financial Service.
[direct mail design dublin, award-winnning direct mail, Volkswagen Bank Ireland]