Solas – value craft beer – logo and label design

May 2014.

Solas is Irish for light and for a beacon.
The raised “O” in the logo represents rising sun.
Because of the colour similarity, it also emulates the head of pint as seen from the overhead – enticingly ready to be raised… and to be enjoyed. Print imperfections give distinctive look & feel which perfectly resonates with craft beer makers’ love for the home-made approach and their branding. It is the antithesis of all the over-hyped, over-finessed global brands.

Designed for Acorn – currently Epsilon.

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo and label design

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo and label design

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo and label design

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo and label design

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo design

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – neck

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – neck

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo design

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo and label design

Solas-value-craft-beer-logo and label design.

Solas – value craft beer – logo design, initial sketches