In March 2013, Neopost launched their new direct mail campaign with aim to generate more leads.
AGRAND was hired by DMCM to art direct and design this campaign – print collateral and various website banners.
The concept challenged recipients to ‘take your pick’ using the analogy of ‘drawing the short straw’ to show why going with Neopost’s main competitor is the equivalent of drawing the short straw.
The brochure had a clever and engaging slant to it with two small die cut holes on the front cover in to which two straws were inserted – a long and a short one. But as the straws went through the holes it wasn’t possible to see which was the long one and which was the short one. The front cover challenged recipients to ‘Take your pick’ between the two straws. The long one to represented Neopost and all the benefits Neopost offered over the competition. The short one to represented Neopost’s main competitor and all the shortcomings associated with.
Gold Winner at An Post Smart Marketing Awards 2014 in ‘Smartest Direct Mail (Low Volume)’ category.
Winner at All Ireland Marketing Awards in ‘Direct Marketing’ category. Dublin, May 2014.
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