Neopost’s DM campaign – “Take your pick”

2013 In March 2013, Neopost launched their new direct mail campaign with aim to generate more leads. AGRAND was hired by DMCM to create this campaign – print collateral and various website banners. The concept challenged recipients to ‘take your pick’ using the analogy of ‘drawing the short straw’ to show why going with Neopost’s main competitor … Continue reading Neopost’s DM campaign – “Take your pick”