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To highlight 2013 rugby matches of the GUINNESS Series (7, 14, 21 November 2013), Guinness launched a new app that rewards users for checking in to partner pubs across Ireland.

The rewards were: a free pint of Guinness, presenting Man of the Match, meeting an Irish rugby legend for a pint.

I designed all posters (6 sheet, 48 sheet), light-walkers, various animated online ads, LED displays at Aviva stadium and newspaper ads.

An Post Smart Marketing awards 2014:
Gold in Category: Smartest Advertising,
Gold in Category: Smartest Integrated Campaign.

Designed for ad agency Target McConnells.

Guinness Series ad campaign_6sheet

Guinness Series ad campaign_6sheet The-Irish-Times-half-page

Guinness Series ad campaign_6sheet IrishInd_half-page

Guinness Series ad campaign_6sheet_aviva_LED_1