Direct mail for SEAT Leon

May 2013

Click the images to see their full size.

“We’ve built something very special.”
In June 2015, SEAT Ireland has launched a new ENJOYNEERING direct mail campaign promoting the new SEAT Leon.

SEAT dealerships all over the country are attempting to build a model space rocket with a very special destination – Our Lady’s Children’s Hospital Crumlin. Toy bricks (similar to Lego bricks) have been posted to thousands of homes all over the country with a message asking the public to return their brick to their local SEAT dealer. Every brick counts and once all the space rockets are complete SEAT will donate €10,000 to Crumlin. In addition, for every person that test drives the new SEAT Leon, SEAT will donate a brick to this great cause.

AGRAND was outsourced by DMCM to art direct and design all print collateral.

Bronze winner at An Post Smart Marketing Awards 2014, in category Smartest Direct Mail (High Volume).

SEAT Rocket_Facebook page

New-SEAT-Leon-DM-campaign-envelope

New-SEAT-Leon-DM-campaign

Rocket’s building

24/04/13: Pictured at the launch of the SEAT Ireland Fix Crumlin Fundraiser were (insert names). SEAT dealerships all over the country are attempting to build a model space rocket with a very special destination Our Ladys Childrens Hospital Crumlin. Toy bricks have been posted to homes all over the country with a message asking the public to return their brick to their local SEAT sealer. Every brick counts and once all the space rockets are complete SEAT will donate 10,000 to Crumlin. In addition, for every person that test drives the new SEAT Leon, SEAT will donate a brick to this great cause… Picture Jason Clarke Photography