Stay open for business_agrand.ie_#COVID2019 #specialoffer.

If you are a business owner, you understand how important it is to stay in touch with your customers and to provide them with products or services they are used to receive from you. Now, when most of us work from our homes, it’s the perfect time to invest in an inexpensive, yet efficient direct mail that can be delivered within residential areas – let your current or potential customers know you’re open for business, you deliver or maybe have special offers or different opening hours? 

During the last two weeks of working from home, I realised I’ve received only one direct mail, a flyer – this means you can now beat your competition and get noticed while most of the other businesses invest in online advertising or put all the marketing efforts on hold – which is a very bad idea, as we know from the past recessions. 

Think of the1990-91 recession, when Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%!

The lesson learnt: businesses who let the fear take over, lose the game. And, as a popular adage says: “When times are good you should advertise. When times are bad you must advertise.”

There are several reasons to advertise during a slowdown.

  • The “noise level” in a brand’s product category can drop when competitors cut back on their ad spend;
  • Brands can project to consumers the image of corporate stability during challenging times;
  • The cost of advertising drops during recessions.

Perhaps the best quote about advertising in a recession came from Sam Walton, the founder of Wal-Mart. When asked, “What do you think about a recession?” he responded, “I thought about it and decided not to participate.”

Please get in touch and I’ll be happy to not only design your direct mail or any other marketing materials but also advise on the strategy that will benefit both your business and your customers.

Call me at (+353) 857153449 or email me at agrand@agrand.ie

Take care,
Aga Grandowicz
agrand.ie

you must advertise in times of recession.