This DM won me a Bronze award and more work I could cope with

Here’s the DM which won me a Bronze award at this year’s An Post Smart Marketing Awards, a whooping 88.8% response rate (Dublin city centre area) and more work I could cope with.

As every business owner, I occasionally need to promote my services. Last year, instead of presenting my portfolio samples or offering a particular service, I decided to send a set of greeting cards with a cheerful illustration accompanied by a line “Have a nice day”.

The illustration features landmarks of the target audience’s area – Rathfarnham Castle and Rathfarnham Arch for Rathfarnham and Dundrum area; Luas and Dublin Castle for the city centre area.

The back of the card included a subtle invitation to working together: “Let me help you to make your day nice!” and contact details. Nothing more needed to be said as my wordmark was accompanied by my job title: Graphic Designer & Illustrator.

Have a look at my other award-winning direct mails:
 

Neopost, Take your pick.
Gold Winner at An Post Smart Marketing Awards 2014 in Smartest Direct Mail, Low Volume, category.
Credit fully taken by DMCM who outsourced AGRAND to work on this DM.

Volkswagen Bank,The White Sheep of Car Finance.
Gold winner at An Post Smart Marketing Awards 2014, in category Smartest Direct Mail (High Volume).
Silver winner at An Post Smart Marketing Awards 2014, in category Smartest Retention and Winback Strategy.
Bronze winner at An Post Smart Marketing Awards 2014, in category Smartest Financial Service.
Credit fully taken by DMCM who outsourced AGRAND to work on this DM.

SEAT, We’ve built something very special.
Bronze winner at An Post Smart Marketing Awards 2014, in category Smartest Direct Mail (High Volume).
Credit fully taken by DMCM who outsourced AGRAND to work on this DM.

St. Brendan’s discovery of America.
Gold in category ‘Best Over-all Creative’ at An Post DMA. Dublin, 2010.
Gold in category ‘Best Direct Mail Low Volume’ at An Post DMA. Dublin, 2010.
Created while working full time at Dialogue Marketing.