Why your business needs a professional logo design / brand identity?

A logo is a face of your business – something that can help build your brand recognition, connect with your customers and  differentiate your business from your competitors.

It’s often the first thing that people see when deciding whether your company is the one they want to do business with. And, in their eyes, amateur logo means an amateur company, while a great logo means a great company – a company that understands that investing in a great brand design / great graphic design is absolutely crucial if you want to win the right customers for your business.

An effective, well-designed logo can not only have a positive impact on customer loyalty, but also on actual company performance.

As we all know the very first impression is crucial in building any type of relationship. So here are two scenarios – you approach your potential customers with an offer and you either have it professionally presented – with a great written message and a top class graphic design, or you have it poorly written, with a cheap, poor design (probably even including, please no, Comic Sans font!) – what do you think your potential customers will be more attracted to?

So what is a great logo design?

It’s a logo that is simple and conveys your message in a smart way – this can be done either by a well-designed icon or in a typographic way, when a designer creates a new meaning by playing with typography.

The right logo design and its visual elements help build the right image of your business, its visual identity, your brand strategy and messaging, it tells your customers who you are and what you do, and it will help you grow and maintain your clients list.

Logos that don’t have any icon are called wordmarks – I’m sure you’ve seen plenty of them around – think, for example, about logos for newspapers and magazines. In this case, a good typographic choice is important, along with a correct kerning (space between the letters) and leading (distance between the baselines of successive lines of type).

A great logo design, along with other elements of branding design, are a crucial investment for any business and part of a long-term visual strategy – regardless of the business’s size.

They all need to be consistent, so make sure whenever you update the business logo on your website, it’s also updated on your local media pages. It can be really confusing to see a number of different logo options across your business’s marketing comms!

To summarise – if you’re doing it right, your logo is on your website, on your brochure, on your business cards, on all your marketing materials – and probably for many years to come – so  if you want to nail that great first impression, you need to lead with a great logo design and a great branding in general that will help you to differentiate your business from your competition.

How to design a professional logo / brand identity for your company?

You need to get in touch with an experienced brand designer / branding agency and they’ll lead you through the process of creating a logo design for your business.

Would you like our branding agency’s help in designing your logo and brand? Get in touch today and we’ll be happy to discuss your needs.

To read more about logo design for business, brand identity, visual identity, brand strategy – have a look at the articles below:

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